United Nations

Digital Innovation, Web3 & NFT Strategist at UNITAR: turning emerging tech into new fundraising and new reach for the Institute.

UNITAR · MULTILATERAL DIPLOMACY DIVISION · 2023

flagship projects in one year

Top-level

pitches to the Under-Secretary-General and leading Geneva foundations

A to Z

projects managed from idea to launch

New funding

opened through NFTs and sponsors

01 · LAUNCHED 7 DECEMBER 2023

Conceived and led the first UN-native metaverse

User obsessionDesigned a user-centric learning journey and owned the end-to-end experience with the designers.

Zero to oneTook the idea from first pitch to launch: the first native metaverse in the UN system.

Selling to the topPitched the UN Under-Secretary-General and Geneva foundations to get it backed.

Cross-functional leadAligned every department of the organization, showcased their teaching content, and managed vendors across design, UX and tech.

1stin the UN system 1000sof learners supported UX-firstidea to launch

02 · NFT FOR GOOD

Pioneered a tech-native way for the UN to raise funds

An NFT collection by a Costa Rican artist, funding scholarships for young students in Costa Rica.

New revenue modelsTurned an NFT collection into a new fundraising channel for the UN, funding scholarships in Costa Rica.

Partnerships & BDDrove BD: sourced and pitched the heads of leading institutes and foundations in Geneva, and scouted artists internationally to find the best fit.

Web3 product thinkingShaped the technical setup (blockchain, fund flows) and designed the utility behind every NFT.

BDpartnerships lead A to Zartists, tech, utility

03 · PALAIS DES NATIONS · 30 NOV 2023

Ran World Negotiation Day, end to end

End-to-end ownershipOrganized the 3rd edition from A to Z, in the Qatar Room of the Palais des Nations, Geneva.

FundraisingHelped secure the funding, with the State of Qatar as sponsor and ADN Group as partner.

Senior stakeholdersBrought together ambassadors, panelists and leading negotiators from across the UN's fields of work.

VIP & guest experienceManaged guests and VIPs on the day, from arrivals to the Best Negotiator of the Year award, making sure every delegation and visitor was taken care of.

VIPguest experience Sponsorsfunding secured

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