Luxury watch

Real-world assets

Unlimitime: one real-world asset, pre-owned luxury watches, and two strategies built from scratch. First a tokenization model, then a pivot to an independent certification standard.

UNLIMITIME · ADVISORY · 2024 TO NOW
2
strategies built from A to Z
Onchain
fundraising platform built
MVP
product and demo shipped
5
countries, one team
Year 1 · Tokenization model → pivot → Year 2 · Certification standard
01 · YEAR 1 · TOKENIZATION MODEL

Built the product, its economics and the raise

ProductBuilt the product MVP and its demo video.
Financial model & tokenomicsBuilt the financial models and designed the tokenomics flows, from concept to launch, with legal counsel, market makers and investors.
Complex structuringStructured a complex real-world asset tokenization: sourced and selected counsel, compared jurisdictions across countries, and chose the structure tying the token to the asset.
FundraisingLed investor outreach, built an onchain fundraising platform and pitched the project.
Financial model& tokenomics, built from scratch Multi-countryjurisdictions compared Investorsoutreach led
UNLIMITIME · PRODUCT DEMO · YEAR 1
02 · YEAR 2 · THE PIVOT

Drove the pivot to an independent standard

After a year of strong progress, calls with market leaders and a hard look at the crypto market made it clear: the market first needs an independent standard for watches, a base of transparency. Everything else builds on it, with AI turning market data into scoring and intelligence.

Market validationRan calls with market leaders to test the model and shape the pivot.
AI & dataDesigned the AI layer on top of the standard (market data, dynamic scoring, market intelligence) and prototyped the platform with AI tools.
Domain expertiseWorked with watchmakers and technical experts to ground the standard in the craft.
Market leadersconsulted AI-powereddata & scoring Watchmakersin the loop
03 · ACROSS BOTH STRATEGIES

Owned go-to-market and partnerships

Go-to-marketBuilt the go-to-market for each model: competitive analysis, pitch decks, mockups, demo and marketing art direction.
Partnerships & BDSourced every partner directly, end to end: lawyers, tokenomics experts, marketing agencies, watchmakers and investors.
Team buildingAssembled and coordinated a distributed team across five countries, working hand in hand with the developers.
Pitch decksmockups and demo GTMfor both models Every partnersourced directly
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